Make (formerly Integromat) is a visual workflow automation platform developed by Celonis. It connects apps and services through a drag-and-drop canvas and is primarily used for building complex, multi-step automated workflows with branching, error handling, and data transformation. Its key differentiator is more powerful automation logic than Zapier at a lower cost for high-volume use. As of April 2026, Make offers a free tier with 1,000 operations per month and paid plans from $9 to $145+ per month. Compared to Zapier, Make handles complex workflows better and costs less at scale, but has fewer pre-built integrations (700+ vs 6,000+).
What It Does
Make (formerly Integromat) is a visual workflow automation platform that connects 700+ apps through a drag-and-drop canvas, letting users build scenarios with branching, loops, error handling, and data transformation at lower cost than Zapier for high-volume use (Make). You build “scenarios” — automated workflows that trigger on events and pass data through a sequence of actions, filters, routers, and transformations. It supports HTTP/webhook modules for custom API integrations. AI integration includes built-in OpenAI and other LLM modules for adding intelligence to workflows.
Who It’s For
- Operations teams: automate complex business processes across multiple systems
- Agencies: build and manage automations for clients at predictable costs
- Technical non-developers: people comfortable with logic but not code
- Small businesses: automate repetitive tasks without hiring developers
- Developers: who prefer visual workflow building over writing integration code
- Zapier refugees: users who hit Zapier’s pricing wall or need more complex flows
Pricing
| Plan | Price | Key Limits |
|---|---|---|
| Free | $0/mo | 1,000 ops/mo, 2 active scenarios, 5-min interval |
| Core | $9/mo | 10,000 ops/mo, unlimited scenarios, 1-min interval |
| Pro | $16/mo | 10,000 ops/mo, priority execution, full-text log search |
| Teams | $29/mo | 10,000 ops/mo, team features, shared variables |
| Enterprise | $145+/mo | 100,000+ ops/mo, SSO, custom roles, dedicated support |
Additional operations available as add-ons. Prices verified 2026-04-13 (Make Pricing).
Key Features
- Visual scenario builder: drag-and-drop canvas with branching, routers, iterators, and error handlers (Make)
- 700+ app integrations: major SaaS tools, databases, and custom HTTP/webhook modules
- Complex logic support: filters, routers, aggregators, iterators, and data transformation functions
- AI modules: built-in OpenAI, Claude, and other LLM integrations for AI-powered workflows
- Error handling: retry logic, error routes, break modules for robust automation
- Data transformation: built-in functions for text, math, dates, arrays, and JSON manipulation
- Operations-based pricing: pay per operation, not per task; more cost-efficient for complex multi-step workflows
Limitations
- Learning curve: more powerful than Zapier but takes longer to learn; visual canvas can get complex
- Fewer integrations than Zapier: 700+ vs 6,000+; may need HTTP modules for niche apps (Make)
- Interface can be slow: canvas becomes laggy with very large scenarios (50+ modules)
- Documentation gaps: some advanced features poorly documented; community forums fill the gap
- Operations counting: each module execution counts as an operation; complex scenarios consume ops fast
- No built-in AI agent capability: can call LLM APIs but doesn’t have autonomous agent features like n8n’s agent nodes
Bottom Line
Make is the best choice for teams who need complex multi-step automations with branching and error handling at reasonable cost, but Zapier wins if ease of use and breadth of app integrations are the priority. Operations-based pricing makes it significantly cheaper than Zapier at scale.
Best Alternatives
- Zapier, easier to learn, 6,000+ integrations, more expensive at scale
- n8n, open-source, self-hostable, built-in AI agent nodes
- Relevance AI, focused on AI agent building rather than workflow automation
FAQ
Is Make free? Yes, Make offers a free tier with 1,000 operations per month, 2 active scenarios, and 5-minute minimum intervals. It is sufficient for testing and simple automations.
How much does Make cost? Make Core costs $9/month with 10,000 operations. Pro costs $16/month with priority execution. Teams costs $29/month with collaboration features. Enterprise starts at $145+/month with 100,000+ operations.
What are the best alternatives to Make? Zapier (from $19.99/month) is easier to learn with 6,000+ integrations but more expensive at scale. n8n is open-source and self-hostable with built-in AI agent nodes. Relevance AI focuses on AI agent building rather than workflow automation.
Sources
Related
- Category: AI Automation
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