Apollo.io Apollo.io has the strongest current score signal; check the fit rows before treating that as universal.
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Apollo.io vs Make
Verified May 5, 2026 No paid ranking Source-backed comparison
Decision first
Split decision
There is no universal winner. Use the score spread, price signals, and latest product changes below before choosing.
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Winner by use case
Most people Apollo.io Apollo.io has the strongest current score signal; check the fit rows before treating that as universal. Budget or free tier 
Make $0-$34.12+/month outbound SDR and AE teams Apollo.io B2B data platform plus sales engagement, with prospect search, enrichment, sequences, dialer, CRM sync, and...
Apollo.io Apollo.io has the strongest current score signal; check the fit rows before treating that as universal. Budget or free tier Make $0-$34.12+/month outbound SDR and AE teams Apollo.io B2B data platform plus sales engagement, with prospect search, enrichment, sequences, dialer, CRM sync, and... Apollo.io 8/10 Make 8/10 Winner by use case
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Apollo.io Make $0-$34.12+/month
Review Make Apollo.io B2B data platform plus sales engagement, with prospect search, enrichment, sequences, dialer, CRM sync, and...
Review Apollo.io Apollo.io B2B data platform plus sales engagement, with prospect search, enrichment, sequences, dialer, CRM sync, and...
Review Apollo.io Make Visual workflow automation platform (formerly Integromat) with operations-based billing and native LLM modules...
Review MakeVerdict
Split decision
There is no universal winner. Use the score spread, price signals, and latest product changes below before choosing.
Open Apollo.io reviewScore race
Apollo.io Make
9/10
Utility
8/10
8/10
Value
9/10
7/10
Moat
7/10
8/10
Longevity
8/10
Latest signals
No recent news update is attached to these tools yet.
Buyer fit
Choose Apollo.io when
- Role B2B data platform plus sales engagement, with prospect search, enrichment, sequences, dialer, CRM sync, and AI-assisted GTM workflows in one subscription.
- Pick outbound SDR and AE teams
- Pick all-in-one prospect data plus sequencing
- Pick founders doing sales without a separate GTM stack
- Price $0-$149/user/month
- Skip teams that only need a sender
- Skip teams whose main bottleneck is deep enrichment logic
Buyer fit
Choose Make when
- Role Visual workflow automation platform (formerly Integromat) with operations-based billing and native LLM modules for branching, loops, and data transformation.
- Pick complex multi-step workflows with branching and loops
- Pick cost-efficient automation at scale
- Pick technical operators who want a visual canvas
- Price $0-$34.12+/month
- Skip teams needing 9,000+ integrations
- Skip non-technical users on day one
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Canonical facts
At a Glance
Volatile details are generated from each tool page so model names, context windows, pricing, and capability rows update site-wide from one source.
Apollo.io- Flagship / model
- Apollo.io
- Best paid tier / price
- $0-$149/user/month
Make- Flagship / model
- Make
- Best paid tier / price
- $0-$34.12+/month
| Fact | Apollo.io | Make |
|---|---|---|
| Flagship / model | Apollo.io | Make |
| Best paid tier / price | $0-$149/user/month | $0-$34.12+/month |
| Best for | Apollo.io is best for B2B revenue teams that want prospect data, enrichment, sequencing, calling, and sales-engagement workflows in a single GTM platform. | Make is best for teams that want visual, multi-step automation across SaaS apps, APIs, routers, iterators, and data transformation without owning custom orchestration code. |
Apollo.io and Make serve distinct roles in ai-automation workflows as of April 2026. Apollo.io focuses on sales intelligence with AI-driven lead generation and outreach, while Make provides no-code automation for connecting apps and building workflows.
Quick Answer
Choose Apollo.io for B2B sales teams needing lead data and sequences; choose Make for general app integrations and custom automations. The better tool depends on whether your priority is sales prospecting or broad workflow automation.
Decision Snapshot
| Apollo.io | Make | |
|---|---|---|
| Flagship | Apollo Sales Intelligence Platform v3.2 | Make Enterprise Automation Platform v5.1 |
| Price | Free; Basic $49/user/mo; Professional $99/user/mo; Organization $149/user/mo (annual)Apollo.io pricing page | Free; Core $10.59/mo; Pro $18.82/mo; Teams $34.11/mo; Enterprise custom (annual)Make pricing page |
| Best For | Sales lead generation, email outreach | No-code app integrations, multi-step workflows |
Where Apollo.io Wins
- Provides 275+ million B2B contacts with verified emails and phone numbers for targeted prospecting.Apollo.io features
- AI-powered sequences automate personalized email and call campaigns with A/B testing.
- Built-in CRM and dialer integrate sales engagement directly into one platform.
- Advanced filters and intent signals help identify high-fit accounts quickly.
- Compliance tools handle data privacy for global sales teams.
Where Make Wins
- Connects 2,000+ apps with drag-and-drop scenarios for complex automations across tools.
- Handles high-volume operations with 10,000+ operations/mo on Pro plan.
- Visual builder supports conditional logic, data transformation, and error handling.
- Teams plan enables collaboration with shared scenarios and role-based access.
- Usage-based pricing scales cost with actual operations run.
Key Differences
Apollo.io centers on sales-specific AI features like lead scoring and enrichment from its 275 million contact database, making it ideal for outbound prospecting but less flexible for non-sales tasks. Make excels in general automation by linking disparate apps through visual scenarios, supporting broader use cases like data syncing or reporting but lacking Apollo’s native sales intelligence. Apollo’s pricing scales per user with unlimited credits on higher tiers, while Make charges based on monthly operations, favoring low-volume users.
Who should choose Apollo.io
Sales development reps and revenue teams benefit from Apollo.io’s end-to-end prospecting tools that combine data, engagement, and analytics.
Who should choose Make
Developers, marketers, and operations teams use Make to automate repetitive tasks across multiple SaaS tools without coding.
Bottom Line
Apollo.io suits sales-focused workflows with its specialized lead data and outreach; Make fits integration-heavy automations across apps. Many teams combine both: Apollo for prospecting, Make for downstream processes like CRM updates or notifications.
FAQ
Which is cheaper?
Make starts lower at $10.59/mo for Core with 10,000 operations; Apollo Basic is $49/user/mo but includes unlimited lead searches.Apollo.io pricingMake pricing
Which has better output quality?
Apollo delivers higher precision for sales leads via verified data; Make offers reliable automations but quality depends on scenario design.
Can I use both?
Yes, integrate via API or webhooks: send Apollo leads to Make scenarios for further processing.
Sources
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