Amplemarket is an all-in-one AI sales platform combining contact data, buying signals, multichannel outreach, Workflows automation, and the Duo AI layer. Since the last refresh, the bigger change is not the $600/month Startup price. It is that Amplemarket has pushed further into AI-assisted sales operations: MCP access from Claude and ChatGPT, full sequence creation via MCP, pre-meeting intelligence inside Google Calendar, webhook/HTTP workflow triggers, CRM-owner routing, a redesigned dialer, and deeper contact-detail controls.
The database still covers 200M+ AI-verified contacts, with vendor-reported under-3% bounce rates and 96.5% phone number accuracy. Every plan is annual only. The entry Startup tier remains $600/month for 2 users. Growth (4 users) and Elite (10 users) are custom-priced by seat count, credit needs, and feature needs.
System Verdict
Pick Amplemarket when your outbound team is large enough that AI-assisted prospecting and sales automation can pay for itself in meetings booked. Duo Copilot surfaces signal-backed leads, researches prospects, and drafts multichannel sequences. Duo Copywriter handles email personalization. Competitive Intelligence and Signals are now part of the baseline plan matrix. Workflows handles follow-up, routing, CRM updates, and external system triggers. MCP lets Claude and ChatGPT search prospects, enrich contacts, build lists, and now create full sequences for review in Amplemarket.
Skip it if you are under ten reps and on a tight budget. Apollo starts at $49/user/month annual and bundles dialer plus AI Assistant for a fraction of the commitment. Skip it if you only need sending volume: Instantly ships unlimited inbox rotation for a fraction of the price. Skip it if deep multi-source enrichment is the real need: Clay waterfalls 50+ data providers Amplemarket alone cannot match.
Who pays which tier: Startup ($600/mo, 2 users) for small teams piloting AI outreach on annual commitment, with Copilot, Copywriter, Competitive Intelligence, Signals, Workflows, and the core data/sequence/deliverability stack. Growth (4-user min) for working mid-market SDR teams needing Duo Voice, higher phone-credit allocations, and Growth-only deliverability controls. Elite (10-user min) for sales orgs running Duo Inbox, SSO, richer credit pools, and larger custom-data workloads.
What Changed Since The Last Refresh
- Pricing did not move, but the credit math did. Startup still lists at $600/month on an annual term for 2 users, Growth and Elite remain tailored quotes, and the plan floors remain 2, 4, and 10 included users. The live pricing matrix now lists 13,500 email credits per user per year and 600 phone credits per user per year on Startup, 35,000 and 5,000 on Growth, and 40,000 and 9,600 on Elite. Amplemarket’s March pricing explainer still says Startup has 15,000 email credits and 480 phone credits per user per year, so buyers should confirm credit counts in the actual order form.
- MCP moved from data lookup toward action., where the AI agent can create stages, select leads, and personalize the sequence before the user reviews and activates it in Amplemarket.
- Workflows became a stronger automation layer. The April Workflows launch covered follow-up, CRM updates, sequence movement, list management, and exclusion actions. The June product update adds Webhook Triggers, HTTP Request Actions, CRM-owner routing for Add to Sequence, custom CRM ownership filters, and configurable off-platform activity capture.
- Rep-facing surfaces changed. Amplemarket now brings AI-generated pre-meeting account and attendee briefs into Google Calendar, redesigned the dialer around faster task execution, rebuilt the contact details page with richer CRM and activity context, and added more granular Duo Copilot filtering by signal and action date.
- The evaluation frame changed. The old page mostly treated Amplemarket as a premium AI SDR bundle. It is now better evaluated as a sales operating system for teams that want data, signals, outreach, inbox, workflow automation, and AI-agent access in one governed stack.
Key Facts
| Database size | 200M+ AI-verified contacts |
| Email bounce rate | Under 3% (vendor-reported) |
| Phone number accuracy | 96.5% (vendor-reported) |
| Paid plans (annual only) | Startup $600/mo · Growth tailored · Elite tailored |
| Seats included | Startup 2 · Growth 4 · Elite 10 (additional seats purchasable) |
| Free trial | Yes, on all plans |
| Monthly billing | Not offered |
| Duo Copilot | Included on every plan |
| Duo Copywriter | Included on every plan |
| Duo Competitive Intelligence | Included on every plan (rechecked June 2026) |
| Duo Signals | Included on every plan (rechecked June 2026) |
| Duo Voice | Growth and Elite only |
| Duo Inbox | Elite only (add-on on Growth) |
| Annual email credits / user | Startup 13,500 · Growth 35,000 · Elite 40,000 on live pricing matrix |
| Annual phone credits / user | Startup 600 · Growth 5,000 · Elite 9,600 on live pricing matrix |
| Credit caveat | March pricing explainer still says Startup includes 15,000 email credits and 480 phone credits per user per year |
| Intent signals | 100+ contact-level signals, every plan |
| Mailboxes per user | Startup 2 · Growth 4 · Elite 8 |
| CRM integrations | Salesforce, HubSpot, Pipedrive (native) |
| Onboarding | Community (Startup) or personalised CSM (Growth, Elite) |
Every data point above was rechecked against Amplemarket’s pricing page, pricing explainer, product pages, and June 2026 product updates on 2026-06-18. See Sources.
What it actually is
One annual subscription covering six jobs: contact search, buying-signal detection, multichannel sequences, a native dialer, sales workflow automation, and a deliverability toolkit. The platform sits between a sales database (Apollo, ZoomInfo) and a sender (Instantly, Lemlist), then adds Duo, Workflows, and MCP access on top.
The Duo agent suite is the distinctive layer. As of June 2026, six specialised agents share the same prospect and workflow context:
- Duo Copilot. Surfaces high-intent leads, researches prospects, and drafts multichannel sequences a rep can review and send. Included on every plan.
- Duo Copywriter. Generates personalised emails from each prospect’s context (role, company, recent triggers). Included on every plan.
- Duo Competitive Intelligence. Tracks account-level competitive context and surfaces battlecards inside the sequencing flow. Included on every plan as of the June 2026 pricing page.
- Duo Signals. Watches 100+ intent triggers (funding, job changes, product releases, hiring) and prioritises accounts for outreach. Included on every plan.
- Duo Voice. AI-generated voicemails, ringless or direct. Growth and Elite.
- Duo Inbox. Auto-classifies replies, books meetings, and routes objections to humans. Elite only; available as a paid add-on on Growth.
Amplemarket reports that Duo users see 5 to 6x per-rep productivity gains. Independent reviews broadly accept the claim on the research and copy legs; Duo Voice and Inbox are newer and still maturing. Competitive Intelligence and Signals were promoted into the Startup bundle by May 2026 and remain less independently reviewed.
The newer platform layer matters for buyers. MCP access now lets Claude and ChatGPT search prospects, enrich contacts, build lead lists, check prior activity, and create sequences. Workflows can automate post-sequence follow-up, bounce handling, booked-meeting routing, CRM field updates, external webhooks, HTTP requests, and CRM-owner-based enrollment. That makes Amplemarket stronger for governed outbound operations, but it also raises the setup bar: CRM ownership, activity-capture settings, mailbox governance, and AI-agent permissions need deliberate rollout.
When to pick Amplemarket
- You run an outbound SDR team of 4+ and can commit annually. Growth tier unlocks Duo Voice, and per-rep productivity gains are real enough that the platform pays for itself if seats are actively used.
- You need high phone accuracy. 96.5% is class-leading; dialling campaigns produce materially better connect rates than on Apollo or ZoomInfo pulls.
- You sell into Europe or run a multi-market team. Amplemarket has strong EU coverage and native compliance handling most US-first tools bolt on.
- You want the full Duo suite under one roof. Copilot plus Copywriter plus Competitive Intelligence plus Signals plus Voice plus Inbox is a genuine stack consolidation for teams currently stitching together 5 to 6 point tools.
- You want Claude or ChatGPT to operate on real sales data. Amplemarket MCP can expose prospect search, enrichment, account research, list building, contact history, and sequence creation inside the AI assistants reps already use.
- You need workflow automation around outreach. Workflows can route leads, update CRM fields, trigger from external systems, send HTTP requests, and move contacts between sequences without relying on reps to remember every next step.
- You are buying for an already-funded sales org. Elite’s 10-user floor and custom pricing fit orgs with a formal sales ops function, not early founders.
When to pick something else
- You are under five reps or pre-revenue. Apollo starts at $49/user/mo on annual and gives you database, sequences, dialer, and AI Assistant for ~15% of Amplemarket’s Startup floor.
- Sending volume is the bottleneck. Instantly ships unlimited inbox rotation and warmup for $30-$97/mo. Amplemarket’s mailbox-per-user cap will bite before you outgrow Instantly.
- Enrichment depth matters more than reach. Clay waterfalls 50+ providers including Amplemarket’s own data, plus runs Claygent research workflows Amplemarket cannot match.
- You need monthly billing flexibility. Amplemarket does not sell month-to-month at any tier. Apollo, Instantly, and Clay all do.
- You want conversation intelligence first. Fireflies or Gong are specialists. Amplemarket captures calls but that is not its specialty.
Pricing
Pricing via amplemarket.com/pricing. Annual only. Growth and Elite are quoted based on team size, send volume, and feature needs.
| Plan | Cost (annual billing) | Users included | Email credits / user / yr | Phone credits / user / yr | Duo agents | Who’s it for |
|---|---|---|---|---|---|---|
| Startup | $600/mo ($300/user) | 2 | 13,500 on live matrix | 600 on live matrix | Copilot, Copywriter, Competitive Intelligence, Signals | Pilot teams on annual commit |
| Growth | Tailored quote | 4 | 35,000 on live matrix | 5,000 on live matrix | + Voice, Growth deliverability controls | Working mid-market SDR teams |
| Elite | Tailored quote | 10 | 40,000 on live matrix | 9,600 on live matrix | + Inbox, SSO, larger controls | Formal sales orgs at scale |
Prices verified 2026-06-18 via amplemarket.com/pricing and the Amplemarket pricing explainer. Every plan requires an annual commitment; no monthly billing. Additional seats purchasable at a per-seat rate quoted with the plan. The live matrix and March pricing explainer currently disagree on Startup credit counts, so confirm final credits in the order form.
Against the alternatives
| Amplemarket Startup | Apollo Professional | Clay Starter | |
|---|---|---|---|
| Price floor | $600/mo (2 users, annual) | $79/user/mo annual | $149/mo flat |
| Per-user cost | $300/user/mo | $79/user/mo | Not per-user |
| Billing flexibility | Annual only | Annual or monthly | Monthly option |
| Contact database | 200M+ (AI-verified) | 400M+ | None (waterfalls others) |
| Phone accuracy | 96.5% (vendor-reported) | Not published | Depends on source |
| AI agent suite | Duo (6 agents as of June 2026, production) | AI Assistant (newer, March 2026) | Claygent (research specialist) |
| Dialer | Included | Included (US) | None |
| Best viewed as | Premium AI SDR stack | All-in-one at founder price | Enrichment specialist |
Failure modes
- Annual-only lock-in. Every tier requires an annual commitment, and Amplemarket does not publish a cooling-off or trial-to-cancel window on paid plans. Plan the budget before signing.
- Price floor is steep for small teams. $600/mo Startup assumes 2 seats; at 1 active rep, per-seat cost climbs to $600/mo, which is 7x Apollo Professional.
- Custom-pricing opacity on Growth and Elite. No public pricing page for the upper tiers. Expect a sales call before quote. That is the mid-market norm but worth knowing.
- Public credit pages currently conflict. The live pricing matrix and March pricing explainer disagree on Startup credit counts. Use the order form, not blog copy, as the binding source.
- Duo Voice is newer than the marketing implies. AI voicemails work; ringless voicemail laws vary by US state and by country. Compliance risk sits with the sender, not with Amplemarket.
- Duo Inbox is Elite-only by default. Smaller teams on Growth either pay the add-on rate or manage replies manually.
- Mailboxes-per-user cap. Startup 2, Growth 4, Elite 8. High-volume senders running many inboxes will feel the ceiling; Instantly runs unlimited by design.
- Contact database is narrower than Apollo or ZoomInfo. 200M+ is enterprise-class but still under Apollo’s 400M+ and far under ZoomInfo’s 200M+ on depth of firmographic data.
- Recently added AI agents still maturing. Duo Copywriter and Copilot are production-strength in independent reviews. Duo Voice and Inbox receive more mixed feedback on edge-case handling. Duo Competitive Intelligence and Duo Signals were promoted into the Startup bundle by May 2026 and have not yet accumulated comparable third-party validation.
- MCP and workflow governance need setup. Once reps can ask Claude or ChatGPT to search, enrich, build lists, and create sequences, admins need clear permissions, CRM ownership rules, activity-capture settings, and review requirements before allowing broad rollout.
Methodology
This page was produced by the aipedia.wiki editorial pipeline, an automated system that ingests vendor documentation, verifies pricing and feature details against primary sources, and generates the analysis you are reading. No individual human wrote this review. Scoring follows the four-dimension rubric at /about/scoring/ (Utility, Value, Moat, Longevity, unweighted average). Last verified 2026-06-18 against Amplemarket pricing, the Amplemarket pricing explainer, Amplemarket’s June 16, 2026 product update, Amplemarket’s MCP announcement, and independent reviews including MarketBetter and G2.
FAQ
Is Amplemarket free?
No. Every tier requires an annual commitment. A free trial is offered on all plans, but there is no permanent free tier like Apollo’s. For a free-tier sales platform, see Apollo.io.
How does Amplemarket compare to Apollo?
Amplemarket is a premium AI SDR platform; Apollo is an all-in-one at founder-friendly pricing. Apollo’s Professional tier at $79/user/month (annual) undercuts Amplemarket’s Startup by roughly 4x on per-seat cost. Amplemarket wins on the Duo agent suite and phone accuracy (96.5% vs unpublished). Apollo wins on database size (400M+ vs 200M+) and budget flexibility.
What is Duo?
Duo is Amplemarket’s AI agent suite. As of June 2026, six specialised agents share prospect and workflow context: Copilot (research and sequence prep), Copywriter (email personalisation), Competitive Intelligence (account context and battlecards), Signals (intent-trigger monitoring), Voice (AI voicemails), and Inbox (automated reply handling). Copilot, Copywriter, Competitive Intelligence, and Signals ship on every plan. Voice is Growth and Elite. Inbox is Elite only, or a paid add-on on Growth.
Does Amplemarket offer monthly billing?
No. Every tier is annual-only. Monthly billing is not available at any price point as of 2026-06-12. Apollo, Instantly, and Clay all offer monthly plans if that flexibility is required.
What does Startup actually include?
$600/month billed annually ($7,200/year total). 2 user seats. The live pricing matrix lists 13,500 email credits and 600 phone credits per user per year, while the March pricing explainer still says 15,000 and 480. Duo Copilot, Duo Copywriter, Duo Competitive Intelligence, and Duo Signals are included; Duo Voice and Duo Inbox are not. Scaled CSM plus community onboarding; no dedicated CSM at this tier.
Can additional seats be added to Startup?
Yes. Additional seats are available on every tier at a per-seat rate quoted with the plan. The included-seats figure (2 / 4 / 10) is a floor, not a ceiling.
How good is Duo compared to standalone AI SDR tools?
Independent reviews accept the 5-6x productivity claim for the research and copywriting legs, where Copilot and Copywriter are now production-mature. Duo Voice and Duo Inbox receive more mixed reviews on edge-case handling and reply-classification accuracy. Duo Competitive Intelligence and Duo Signals were promoted into the Startup bundle by May 2026 and have less third-party validation so far. For teams buying specifically for reply automation, validate Duo Inbox against your own reply corpus before committing to Elite.
What changed in Amplemarket in June 2026?
The June 16 product update added pre-meeting intelligence inside Google Calendar, full sequence creation via MCP, a redesigned dialer, and a rebuilt contact details page.
It also added webhook and HTTP actions in Workflows, CRM-owner routing, custom ownership filters, off-platform activity capture controls, Duo Copilot signal/date filters, and context-aware Quick Actions.
Sources
- Amplemarket Pricing: live pricing page with Startup rate, seat counts, and feature matrix
- Amplemarket Pricing Explainer: vendor breakdown of Startup, Growth, and Elite
- Amplemarket June 2026 Product Update: product update covering MCP sequence creation, pre-meeting intelligence, Workflows webhooks, and dialer/contact updates
- Amplemarket MCP Announcement: Claude and ChatGPT MCP access for prospect search, enrichment, account research, contact history, and list building
- Amplemarket Workflows Launch: April 2026 launch of workflow triggers, conditions, actions, recipes, and CRM actions
- MarketBetter Pricing Breakdown: third-party analysis with hidden-cost callouts
- G2 Amplemarket Reviews: user-reported deliverability, support quality, and Duo agent experience
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- Category: AI Automation
