Frase.io

Frase.io is now a broader AI SEO and GEO platform rather than only a brief...

7.3/10 Useful

Active

Monthly $39-$299/month self-serve Annual Enterprise custom

Best plan

$39-$299/month self-serve

Risk: Optimization scores can encourage sameness

See Frase.io pricing

Editorial · no paid placements

Should you use it?

Frase.io is now a broader AI SEO and GEO platform rather than only a brief generator. Starter is $39/mo billed yearly or $49/mo month to month, Professional is $103/mo yearly or $129/mo month to month, and Scale is $239/mo yearly or $299/mo month to month. Pick it when the team wants research, optimization, AI visibility tracking, audits, and API/MCP access in one workflow. Skip it if you only need the cheapest content score.

Buy if Content managers producing briefs at scale
Pick $39-$299/month self-serve; Enterprise custom
Skip if Teams needing granular NLP density scoring

Plan guidance

What to buy

Best plan $39-$299/month self-serve; Enterprise custom

Watch: Optimization scores can encourage sameness

Price range $39-$299/month self-serve; Enterprise custom

$39/$103/$239 monthly when billed yearly; $49/$129/$299 month to month

Upgrade only if Not for teams needing granular nlp density scoring

Optimization scores can encourage sameness

Current pricing source: Frase pricing

Fit

Use it for this, skip it for that

Best for

Content managers producing briefs at scale
SEO agencies handling multiple clients
Solo operators needing fast SERP research

Avoid if

Teams needing granular NLP density scoring
Workflows requiring native keyword research
Users wanting deep backlink data

Watch out: Optimization scores can encourage sameness. Do not let SERP-derived outlines erase original expertise, product evidence, or differentiated editorial judgment.

Recent changes

Only what affects the decision

Jun 25, 2026
Starter / Professional / Scale
Official pricing still lists Starter, Professional, Scale, and...
Frase pricing
Jun 23, 2026
Starter / Professional / Scale
Rechecked official...
Frase pricing

Alternatives

Best swaps

Ahrefs

A deep SEO data suite with backlink research, keyword research, technical audits, rank tracking, AI visibility, Web Analytics, a

$29-$1,499/month · 9/10 Semrush

The broadest SEO and digital marketing suite, now an Adobe company after the April 28, 2026 acquisition close. Covers keyword re

$139.95-$499.95/month · 9/10 Clearscope

Premium SEO and AI-search visibility platform for content teams that need topic discovery, A-F grading, AI tracked topics, conte

$129-$399/month; Enterprise custom · 8/10

Build comparison

Frase.io comparisons

See all →

Frase.io vs MarketMuse

Frase.io vs MarketMuse, refreshed June 26, 2026: compare Frase AI Agent, GEO visibility tracking, site audits, API/MCP access, MarketMuse inventory, briefs, and strategy tiers.

Frase.io vs NeuronWriter

Frase.io vs NeuronWriter, refreshed June 26, 2026: compare Frase AI Agent, GEO visibility, audits, API/MCP access, NeuronWriter NLP scoring, AI monitoring, credits, and buyer fit.

Frase.io vs Surfer SEO

Frase.io vs Surfer SEO, refreshed June 26, 2026: compare Frase AI Agent, GEO visibility, audits, API/MCP access with Surfer Content Editor, AI Tracker, tracked pages, API, and pricing.

Proof and score math Verified Jun 25

Proof

Why this recommendation is trusted

Evidence Frase pricing

Source: Registered source
Freshness: Current
Confidence: Medium confidence
Verified: Jun 25, 2026
Review: Aug 13, 2026
Volatility: Volatile

High-volatility evidence needs frequent review.

Editorial score

Unweighted average of 4 axes · confidence high

Utility 8/10

How much real work it can do for a competent operator, end to end.
Value 8/10

What you get for the dollar relative to the closest alternative.
Moat 6/10

How hard it would be for a competitor to replicate the underlying advantage.
Longevity 7/10

How likely the product is to still be best-in-class 24 months out.

Verified facts

Best For SEO and content teams that want Frase Agent, SEO/GEO optimization, AI visibility tracking, site audits, publishing, API, and MCP access in one workflow.
high Drifts 2026-06-25 Frase pricing
Pricing Anchor Current self-serve pricing lists Starter at $49/mo, Professional at $129/mo, and Scale at $299/mo, with annual billing saving 20%; enterprise buyers should model seats, domains, audit pages, AI visibility prompts, and article volume.
high Volatile 2026-06-25 Frase pricing
Watch Out For Optimization scores can encourage sameness. Do not let SERP-derived outlines erase original expertise, product evidence, or differentiated editorial judgment.
high Drifts 2026-06-25 Frase features
Workflow Surface Frase is now positioned as a full SEO/GEO workflow: research, optimization, AI visibility tracking, site audits, publishing, API, and MCP access.
high Drifts 2026-06-25 Frase pricing
Integration Surface Use it as a content workflow layer with API and MCP access, while keeping dedicated SEO data suites for backlink and large-scale keyword intelligence.
medium Drifts 2026-06-25 Frase pricing

Full review notes Long-form details, FAQ, and source history

Frase.io is an AI SEO and GEO content platform built around Frase Agent, content optimization, AI visibility tracking, site audits, publishing, API access, and MCP access. It is no longer accurate to describe the current buyer decision as only “brief generation.”

Current self-serve pricing lists Starter at $39/month billed yearly or $49/month month to month, Professional at $103/month billed yearly or $129/month month to month, and Scale at $239/month billed yearly or $299/month month to month. Enterprise buyers should model seats, domains, audit pages, visibility prompts, and article volume before switching.

System Verdict

Pick Frase if the bottleneck is turning SEO research into publishable, monitorable content. The current platform combines AI-assisted research, SEO/GEO optimization, AI visibility tracking, site audits, publishing, API access, and MCP access in one workflow.

Skip it for density-level scoring. Surfer SEO reads keyword density, NLP entities, and heading structure at a finer grain. Frase’s optimization scoring is lighter. Pair with Ahrefs or Semrush for keyword volume and backlinks; Frase has neither.

Who pays which tier: Starter $49/month fits solo content creators, Professional $129/month is the practical team starting point with 3 seats and more domains, and Scale $299/month fits agencies or high-volume teams. Annual billing saves 20%.

Key Facts


Core function	AI Agent
Tiers	Starter $39 yearly / $49 monthly · Professional $103 yearly / $129 monthly · Scale $239 yearly / $299 monthly · Enterprise custom
Article limits	Starter 10/mo · Professional 40/mo · Scale 100/mo · Enterprise custom
Seats	Starter 1 · Professional 3 included · Scale 5 included · Enterprise custom
Agent features	Research, optimization, AI visibility, site audits, publishing, API
Integrations	API, MCP, publishing workflow, Search Console-style SEO workflows
Native keyword research	None
Backlink data	None
Free trial	7-day trial with no credit card

Every data point above was verified against vendor sources on 2026-06-25. See Sources.

What it actually is

A workflow platform for teams that want SEO research, content optimization, AI visibility tracking, site audits, publishing, and API/MCP access in one account. The older “brief-first” framing is too narrow for the current product.

Briefing and optimization are still useful, but the current public pricing page now packages them alongside Frase Agent, SEO/GEO optimization, AI visibility tracking, audits, and technical access.

The editor scores drafts in real time against competitors. The AI drafter fills sections when speed outranks voice control. Site audits, AI visibility tracking, and publishing via API shipped as part of the 2025-2026 platform expansion under the Frase Agent.

When to pick Frase

You run a content team and SEO/GEO workflow is fragmented. Starter handles 10 AI-optimized articles per month; Professional raises that to 40; Scale raises it to 100.
You write to a voice that rejects generic AI drafts. Frase’s value is research and structure, not finished prose. You supply the writing.
You need People Also Ask coverage. The brief surfaces question clusters that feed FAQ sections and featured-snippet targeting.
Your stack already owns keyword research. Pair with Ahrefs or Semrush upstream; Frase covers the editor and brief layer.
You need API or MCP access. The current pricing page includes API and MCP access across self-serve tiers.

When to pick something else

Density and NLP entity scoring: Surfer SEO. Deeper editor, more granular. Costs more.
Budget optimization with comparable scoring: NeuronWriter. Silver at $37/month hits a similar value band.
Topic authority mapping for enterprises: MarketMuse. Broader content planning at enterprise price.
Full SEO suite: Semrush or Ahrefs. Keyword volume, backlinks, rank tracking, plus a lighter content tool.

Pricing

Plan	Monthly	Articles	Seats	Who’s it for
Starter	$39 yearly / $49 monthly	10/mo	1	Solo content creators
Professional	$103 yearly / $129 monthly	40/mo	3 included (+$29/seat)	Most teams start here
Scale	$239 yearly / $299 monthly	100/mo	5 included (+$29/seat)	Agencies and high-volume teams

Prices verified 2026-06-25 via Frase pricing. Annual billing saves 20%. Every current self-serve plan includes Frase Agent, SEO and GEO content optimization, AI visibility tracking, site audits, publishing, API, and MCP access; plans differ by volume, domains, seats, history, and enterprise controls.

Against the alternatives

	Frase Starter	Surfer Standard	NeuronWriter Silver
Monthly	$49	$99 annual-billed	$37 annual-billed
Best fit	SEO/GEO workflow consolidation	Granular editor scoring	Budget semantic optimization
Optimization scoring depth	Moderate, topic coverage	Strongest NLP + density	Strong NLP terms
AI visibility tracking	Included by tier	Included by tier	No dedicated visibility tracker
Questions / PAA extraction	Strongest	Moderate	Moderate
Collaboration	Professional and Scale seats	Standard/Pro seats	Team sharing on higher tiers

Failure modes

AI writer hallucinates sources. Generates plausible-looking citations that don’t exist. Fact-check before publish.
Scoring runs shallower than Surfer. Topic coverage works; keyword density and NLP entity precision lag.
Starter caps can hit quickly. Starter’s 10 AI-optimized articles per month is enough for evaluation or a small solo workflow, not a large publishing calendar.
Pricing changed from older Frase tiers. Do not quote the retired Solo/Basic/Team ladder on current buyer pages.
No keyword research or backlinks. Upstream discovery needs Ahrefs or Semrush.
Interface density. Multiple views (document, brief, SERP, outline) on one screen overwhelms new users for the first few sessions.

Methodology

This page was produced by the aipedia.wiki editorial pipeline, an automated system that ingests vendor documentation, verifies pricing and product details against primary sources, and generates the editorial analysis you are reading. No individual human wrote this review. Scoring follows the four-dimension rubric at /about/scoring/ (Utility x Value x Moat x Longevity, unweighted average). Last verified 2026-06-25 against Frase pricing and Frase AI Visibility help.

FAQ

How much does Frase cost? Current self-serve tiers are Starter at $39/month billed yearly or $49/month month to month, Professional at $103/month billed yearly or $129/month month to month, and Scale at $239/month billed yearly or $299/month month to month (Frase pricing).

Is Frase worth it for solo users? Starter at $49/month can make sense if you want the full Frase Agent, optimization, AI visibility tracking, site audits, and API/MCP workflow. If you only need a low-cost content score, NeuronWriter is cheaper.

Frase vs Surfer SEO? Frase wins on brief generation speed and People Also Ask extraction. Surfer wins on editor scoring depth and keyword density. Teams running brief-heavy workflows pick Frase; teams optimizing finished drafts pick Surfer.

Does Frase do keyword research? No. Frase scores keywords you bring in. Use Ahrefs or Semrush for volume and difficulty.

Does Frase expose named frontier-model routing on standard tiers? Frase sells the workflow, not a public menu of named third-party model routes. Enterprise and API access may support custom wiring, but standard buyers should evaluate Frase on AI Agent, SEO/GEO optimization, visibility tracking, audits, and publishing workflow.

Sources

Frase pricing: current plan prices, seats, article volume, AI visibility, API, and MCP access

Category: AI SEO
Comparisons: Frase vs Surfer SEO · Frase vs NeuronWriter · Frase vs MarketMuse

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aipedia.wiki Editorial. (2026). Frase.io: Editorial Review. aipedia.wiki. Retrieved July 2, 2026, from https://aipedia.wiki/tools/frase/

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@misc{frase-io-editorial-review-2026,
  author = {{aipedia.wiki Editorial}},
  title = {Frase.io: Editorial Review},
  year = {2026},
  publisher = {aipedia.wiki},
  url = {https://aipedia.wiki/tools/frase/},
  note = {Accessed: 2026-07-02}
}

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